Article Marketing and How It Works

Article Marketing is successfully used by many of the big name internet marketers in a wide variety of niches.

Article Marketing can work with a rolling snow ball effect. You write an article and submit it to some article directories. From there it can take on a life of its own as people read it and use it in their emails or on their web sites.

Each article you write will contain a resource box at the bottom. This resource box contains information about you, including a link back to your web site. As people use your article on their web sites, the article becomes viral, and you receive important links back to your web site. These links can greatly help your search engine ranking. This viral marketing effect is an important part of successful article marketing.

Your article marketing can accomplish another very important task: it can make you appear as an expert on the topic of your article. When people see you as an expert they will tend to trust you.

So how is article marketing done?

If you are knowledgeable and love your niche you should be able to write several articles about it. These articles should be informative, definitely not sales letters. If you don’t want to write them yourself you can hire a ghost or freelance writer to write them for you. This usually costs about $10 for a 300 to 500 word article. There are several web sites where you can hire a freelance writer. One of the best is http://www.elance.com.

Include your 'resource box.' at the end of your article. The resource box is simply information about the author (you). The resource box usually includes a link to the authors related website, a link to subscribe to a newsletter, or sometimes an email address to you. You are considered the author even if you had someone ghost write the article for you.

Below the resource box you write a statement telling people that they can use your article for free as long as they do not change the article and they leave your resource box attached to the article. This is a vital viral key to article marketing.

When you have finished writing your article submit it to as many article directories as possible. You can also submit it to ezines that publish to your niche. Do a search for “article directories” and “ezine directories” to get a list of ones you can submit to. Keep a record of each article you write and where you have submitted it to and when.

Submitting articles can be time consuming. You can save time by using article submitter software or a service that manually submits your article for you, at a small cost. You decide how much your time is worth.

You can do a search for article submitting software. On good one is http://www.instantarticlesubmitter.com. One source that will manually submit your articles for you is http://www.wesubmitarticles.com. Many articles directories will not accept articles that are submitted by software.

When you write your articles ask someone to give you honest feed back on them. Use this feedback to improve your articles and your writing style (or perhaps to help you decide to hire a freelance writer).

Look at other articles in the directories. See how they are written. Also note how the majority of them write their resource box. You can copy the style of the resource box when you write your own.

Pay close attention to your spelling and grammar. If they are bad your article is doomed. Check them several times yourself and maybe have someone else (who is good at spelling and grammar) check them. Never submit an article without proofreading it.

Article marketing can be an easy, low or no cost, and potentially a very profitable way to increase your internet marketing income. However, the results start very slowly and build up as you write and submit more articles and as they start becoming viral marketing pieces for you. Try writing an article every week, or maybe two every month. Establish a schedule and do it.

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