Make Your Words Sell
"Make Your Words Sell" is a new book by Joe Robson and Ken Envoy. It took eight months to write. And it is not some flimsy 12 page report. It is a full blown 258 page book jammed with useful information.
"Make Your Words Sell" shows you copywriting concepts and techniques that work on the Internet It explains why they work and how you can apply those principles to any product or service that you sell, aiming it toward your specific customers.
It is a simple, clean book with one very important goal: to show you how to e-persuade, that is, how to write to sell on the net.
It is loaded with powerful, original concepts.
The book starts out by telling you "Why most web copy fails". This is followed by three chapters on the basics of copywriting, good information for both the new person and the seasoned copywriter.
"Write to Fit The Big Picture" delves into the depths of personality types. It shows all you ever wanted to know about personality types, and how to use that information to make your copy sell.
The next chapter is all about USP. Your Unique Selling Propositions is what sets you apart from the crowd. It answers questions like "why should I buy your product?" or "why should if buy from you?" Joe and Ken show you how to write copy that answers these questions in such a way that potential customers will buy from you.
What is the first text you see on a web page? It is usually the HEADLINE. All to often the headline is also the last thing a potential customer will see on a web page, because the headline was weak and they clicked away to another site without looking any further at the page. The information in chapter 8 will help you solve this dire problem.
The next few chapters brings it all together, showing you in detail how to write effective copy from the headline to the sub heading with your USP to the text to the asking for the order to the close to the thank you. It’s all there, and you can do it.
An added bonus, as if you needed one, is Ken’s list of words that trigger automatic responses.
This is a book that could easily sell for $89.00, and it would be worth every cent of that. However, Ken and Joe are doing much better then that. They are currently letting you have their book for $0. Now don’t make the mistake of thinking that that $0 means there is no value in the book. It is loaded with value, information that you can use to be more profitable on your website. Grab Make Your Words Sell – Free Download while it is still available. Once you have downloaded it, print it, and read it.
PS. Did you download the "Make Your Words Sell" book? If not, why not. Is it because you have no need to develop riveting sales copy that is absolutely saturated with benefits? Or perhaps you do not need to create an irresistible order form that effortlessly compels your customers to buy?
PSS On the same page that you can download “Make Your Words Sell” you can also download Make Your Content PREsell!, which shows you how to write to communicate and connect with (i.e., PREsell) your visitors. It covers that critical period of relationship-building before the sale. Get both books now.
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